Meet Namya Gupta – a young, up-and-coming author, all of 11 years old. The first impression many would get is, this must be some sort of joke. But it’s only after you read her debut novella, The Reader City, that you begin to wonder – indeed? Like many in her generation, Namya is a voracious … Read more
I left my full-time job in the corporate world over 10 years back, to start my consulting, editing and proofreading business in an extremely niche field – top MBA admissions consulting. Given the complexity and impact involved in that business, the scope of services I offer goes way beyond simple editing. I work from home … Read more
How does a busy corporate executive write a book and break into the elusive league of best-sellers? Booksoarus caught up with acclaimed author Anand Neelakantan whose book Asura: The Tale of the Vanquished was named the Number 1 best-seller by Crossword and CNN-IBN. He was also chosen as one of the six most remarkable writers … Read more
Meet Rishi Piparaiya – wearer of many hats, sometimes all at once. At other times, think of him as a juggler whose various hats are, er, up in the air, much like his bodily presence that has clocked in tens of thousands of hours flying. When he does not have his nose to the grindstone … Read more
Sidin Vadukut is the author of the best-selling Dork trilogy which takes a satirical dig at corporate life, specifically the management consulting industry. The trilogy comprises: DORK: The Incredible Adventures of Robin ‘Einstein’ Varghese, God Save The Dork and Who Let The Dork Out? The series has gone into several reprints and even after close to three years … Read more
How should an author market his/her book at minimum cost? How to use social media (facebook, twitter) to promote books online? These are perhaps the questions foremost on the minds of authors who don’t (yet) have a PR machinery in place. A full media campaign, we know, is rupee-guzzling and a first-time author is often … Read more
I’ve been managing 3 different websites. The one that gets the maximum traffic is in the area of international MBA admissions. It’s a very niche topic, compared to the sites that focus on mainstream topics such as technology, business, sports, movies. But over time the traffic has grown steadily making it quite popular in its … Read more